API in general enable easy integration of applications, which makes for more innovative, enjoyable digital experiences.
PAYBATS API integrates with your existing digital processes to connect your company’s payment collection system to our payment gateway partner. It’s an alternative to the hosted checkout pages traditionally used by eCommerce businesses, allowing customers to make purchases from you without leaving your website to process payments.
4 Benefits Of PAYBATS API For Our Merchants
Your business can interact with customers in more than one place. A robust API will increase the number of places you can interact with your customers exponentially. In addition to your company’s traditional online environment, you can leverage the same payment infrastructure to enable payments in your mobile app or social media feeds, such as Facebook, Instagram, Twitter, Whatsapp, Wechat, Telegram etc.
Your business will have real-time purchasing data to inform smarter marketing decisions. A well-developed payment gateway API provides a ton of data beyond simple payment information—and the real-time data feeds can be used immediately to help you understand and act on buyer behaviors. Easy access to this actionable data is key to driving your business forward.
Your business can offer customers a wide variety of payment options. Ideally, your business should be able to accept any number of payment types, including all types of credit cards, debit card, internet banking (FPX), and e-wallet. It’s possible with the right API. Your customers will appreciate the flexibility and sales won’t be limited by geographical area or specific payment types.
Customer data remains safe and secure—and out of your hands. In the past, businesses chose to use hosted pages because they didn’t want the security risk of holding credit card data on their own website. Today, some payment APIs are sophisticated enough that you can build your own purchasing experience—and take it all the way out to the edge of the payment process—while the API provider remains responsible for PCI data by securing the sensitive credit card fields. The API you choose should give you the flexibility to handle all types of transactions (mobile, mobile apps, eCommerce, and others) while still providing the security and resilience that your CFO demands.